Marketing Specialist

Job Summary

The role holder is responsible for supervising Proactive Retention activities for Fixed & Mobile for STC’s Consumer Sector. Responsibility will involve targeting high churn risk customers through BTL with support of Analytical Models and Business Intelligence.

Key Responsibilities

• Manage & Execute Proactive retention matrix and categorize offers across segment values and type of customers in order to retain customers and achieve Retention KPIs
• Monitor and analyze proactive retention activities and promotions performance, also aligning Retention KPIs with STC performance requirement.
• Deep Analysis of different segments behaviors and interests
• Develop advanced reporting for the proactive retention activities
• Manage/Execute proactive retention capabilities improvement; like Analytical models, SAS/ Teradata system enhancement, CRM system changes, IT system enhancement etc
• Development of innovative, value adding and compelling propositions built upon customer and prospect insight and researchMaintain and enhance the churn predictive models
• Execute, measure and improve number of proactive retention campaigns using CMS
• Derive customer’s needs by analyzing behavioral trends and suggest new preposition for these groups of customers
• Provide support and coaching to improve retention results across all service channels, especially outbound / inbound channels
• Identifying analytical needs and opportunities to support business objectives
• Supervise development and implementation of the Retention Management plans that includes other teams

Qualifications/Certification

Bachelor’s degree in Business Administration/Marketing/Public Relations/Digital Marketing

Required Experience

Minimum of 4 years experience working in the Marketing & Retention

Desired Skills & Knowledge

• Attention to detail
• Advanced proficiency in data collection and analysis
• Advanced proficiency in English language

Language

• Arabic: Advanced
• English: Advanced