By the end of the course, participants will be able to
Defend the vital role of a customer complaints management system in enhancing organizational performance
Demonstrate how a properly trained employee handles, step-by-step, complaining customers, gains their confidence and gratitude and secures their satisfaction
Implement a customer feedback system that will maximize customer satisfaction and retention
Manage every phase of the complaint handling process from preparation to closing including receipt, analysis, escalation, tracking, and all internal and external communication
Formulate relevant key performance indicators to assess and audit complaint systems
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