Entertainment Executive Resume Template (CV Example)

HARRY SMITH

ENTERTAINMENT EXECUTIVE

Location: 730 Sample Street ~ Sample, CA 94110 | Email: hsmith@samples.com

Telephone: 02 3333 4444 | Mobile: 555 555 1212

PROFESSIONAL PROFILE

A Senior Executive with extensive experience in the strategic planning, development, and management of multi-million dollar international business operations and with specific expertise in the entertainment industry. I have displayed consistent success in analyzing market trends and capitalizing on global market opportunities to create high-profit, high-visibility partnerships through product development, brand positioning, and innovative marketing/media solutions. I am passionate about the entertainment industry, and as such, I value quality work accomplishment and always adhere to this as a priority. I have superb interpersonal skills of communication which allow me to create meaningful business relationships and partnerships in the vast entertainment industry. I possess an M.B.A. in International Business and Entertainment Marketing as well as an academic achievement in B.B.A. in Management & Organization. My concentration is entertainment, which makes me quite knowledgeable, on top of the years of experience and expertise in the industry. I am Fluent in English and proficient in Mandarin (Chinese). I am available for relocation to Shanghai or Beijing.

CAREER HIGHLIGHTS

Virgin America, New York, NY | San Francisco, CA, Director of In-flight Entertainment
2004 to present

RESPONSIBILITIES

Directed the management and delivery of corporate level functions related to entertainment marketing, service offerings, agency management, licensing agreements, partnership development, product expansion, and profit and loss administration for this new U.S. based international airline.
Tasked with the responsibility to manage multiple advertising agencies responsible for executing partnership deals across multiple media channels.
Single-handedly created entertainment, movies, and television concepts with high PAX engagement potential to new and changing consumers with special focus on Asian, Hispanic, and teen market demographics.
Tasked with combining entertainment products with interactive service offerings delivered on multiple platforms including Broadband connectivity, Mobile Phones (mobile portal, SMS, MMS, Java) Websites, Kiosks Portal Partnerships, and In-flight Magazines through partnerships with various entertainment outlets.

ACCOMPLISHMENTS

Established a wide array of partnership opportunities with Sony, DreamWorks, Disney, Universal, Fox, ESPN, Nike, Coca Cola, AOL, Google, XBOX, Apple Computer, Panasonic (partial list).
Initiated multilingual brand integration across interactive platforms, specifically in Chinese, Korean, Japanese, and Spanish.
Developed launch sponsorship strategies that generated $15 million in additional revenue.
Saved the company a total amount of $6 million in capital expenditures for 2006 and an additional $1.5 million per year over an eight-year span through effective contract negotiations with Virgin suppliers.

Panasonic Avionics Corporation, Lake Forest, CA, Manager of Business Development
2003 to 2004

RESPONSIBILITIES

Conceptualized and defined entertainment business models, international partnership opportunities, media planning and integration strategies, global marketing plans, and interactive/VOD content for the world’s leading supplier of in-flight entertainment and communications systems.
Guided the China Market Opportunity project aimed at targeting the “jet set” Chinese consumer.
Offered recommendations to company executives based on findings from a series of global marketing projects that utilized focus groups and quantitative instruments that examined entertainment trends.

ACCOMPLISHMENTS

My position and responsibilities were an integral part of developing an all-inclusive global marketing campaign for a $500 million Panasonic subsidiary; plan encompassed identification and inclusion of untouched market segments.
Contributed to the development of numerous entertainment concepts for Asian based carriers including Air China, Asiana, Cathay Pacific, China Air, China Eastern, Dragon Air, Eva, JAL, Korean Air, Shanghai Airlines, and Singapore Airlines.
Successfully led marketing research studies that resulted in Panasonic’s pursuit of two new entertainment products requiring a capital investment of $20 million.

COMSPAN COMMUNICATIONS, INC/ STEEPLECHASE MEDIA, Santa Monica, CA, Vice President of Entertainment

1998 to 2002

RESPONSIBILITIES

Promoted from V.P. of Special Projects to oversee business development, market research, product placement, and advertising for Hollywood’s foremost strategic planning and consulting firms of cable television, live entertainment, and new media industries.
Branded entertainment and product placement opportunities with Clear Channel, Fox Sports, NBA, NFL, Harlem GlobeTrotters, MTV; live entertainment with Sting, Paul McCartney, Ricky Martin, Davis Bowie; event tie-ins at the 2000 Olympics in Sydney, and the 2002 Olympics in Salt Lake City.
Formed a new division, which enabled the company to expand Russian operations into China successfully.

U.S. CONSULATE, Shanghai, People’s Republic of China, Commercial Assistant
1996 to 1997

RESPONSIBILITIES

Assisted with a full range of products and services in assigned industry sectors to assist U.S. businesses including matchmaking, trade events and marketing; counseling, market research, and advocacy and trade dispute resolution.
Regularly created business plans and identified strategic alliances for multinational U.S. companies entering the Chinese business market.
Planned and executed segments of former Vice President Al Gore’s historic visit to China in 1997.

CIBER, San Francisco, CA, Scheduling Manager

1993 to 1996

RESPONSIBILITIES

Allocated the resources of multi-disciplined IS teams across various complex projects to ensure acceptance criteria, review schedules, and completion of projects for the leading international system integration consultancy for both private and government sector clients (NYSE:CBR).
Managed scheduling requirements for 15 network engineers responsible for the implementation of a dynamic video streaming project for the Rock N’ Roll Hall of Fame and Museum.
Was tasked to oversee project timetables during the deployment of a large-scale ISDN network for SBC.

EDUCATION & QUALIFICATIONS

Marshall School of Business
M.B.A. in International Business & Entertainment Marketing

Class of 2003

Attended Marshall School of Business in Los Angeles, CA, where I attained my M.B.A. in International Business & Entertainment Marketing, graduating with highest honors.

University of South California
B.B.A. in Management & Organization, Concentration: Entertainment

Class of 2000

Attended the University of South California and graduated with honors in my course in B.B.A. in Management & Organization, Concentration: Entertainment.